Difference between revisions of "Anadin"

Latest revision as of 21:07, 21 September 2010

Anadin is a brand of painkiller sold in the UK and Ireland by Wyeth.^[1]

Several different types of painkiller are sold under the brand.^[2] As of April 2009^[update], these include:

• Anadin Original - aspirin and caffeine based
• Anadin paracetamol tablets - launched in 1988
• Anadin ibuprofen tablets - launched in 1997
• Anadin Extra - aspirin, paracetamol and caffeine based (ordinary version launched in 1983 and soluble version in 1992)
• Anadin Joint Pain
• Anadin Liquifast (or Anadin Ultra) - ibuprofen-based liquid capsules (ordinary and "Double strength" versions) ^[3]

Criticism

Along with other brands, Anadin's paracetamol tablets have been criticised for being overpriced compared to non-branded versions (e.g. 16 Anadin Paracetamol tablets each containing 500mg of paracetamol cost around £2.09 while non-branded equivalents retail for around £0.35.) Over the past five years Anadin sales have dropped significantly with people favouring purchase of non-branded versions and the Nurofen brand of painkillers which has seen increased sales due to marketing^[4].

As with many proprietary painkillers, the addition of caffeine to Anadin products may also make them slightly addictive or even induce headaches once people stop taking them. ^[5]

See also

• Anacin (similar brand sold in the United States)

References

1. ↑ http://www.wyeth.co.uk/Home/ConsumerProducts/tabid/136/Default.aspx
2. ↑ http://www.anadin.co.uk/home/
3. ↑ http://www.brandrepublic.com/InDepth/Features/188772/Superbrands-case-studies-Anadin/ Superbrands case studies: Anadin
4. ↑ http://www.dailymail.co.uk/money/article-1249869/Marketing-push-pays-Nurofen-maker-Reckitt.html
5. ↑ http://www.independent.co.uk/life-style/health-and-wellbeing/features/the-great-medicine-ripoff-808919.html?r=RSS The Independent - The great medicine rip-off