Spry Vegetable Shortening
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share. The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like With Spry, we can afford to have cake oftener! have been reprinted.[1] Though the product is discontinued in most countries there are anecdotal reports of it being used through the 1970s.
Spry Vegetable Shortening is still widely available in Cyprus, where it is manufactured by Ambrosia Oils (1976) Ltd for Unilever Foods (UK) Ltd.
- Can of Spry front.JPG
Spry Vegetable Shortening as still available in Cyprus.
- Can of Spry from side.JPG
Can from side to show details
References
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- ↑ James Lileks The Gallery of Regrettable Food (2001, ISBN 0-609-60782-0)
