View source for Spry Vegetable Shortening

'''Spry''' was a brand of [[vegetable shortening]] produced by [[Lever Brothers]] starting in [[1936]].  It was a competitor for [[Procter & Gamble]]'s [[Crisco]], and through aggressive marketing through its mascot [[Aunt Jenny]] had reached 75 percent of Crisco's market share.  The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like ''With Spry, we can afford to have cake oftener!'' have been reprinted.<ref>[[James Lileks]] ''The Gallery of Regrettable Food'' ([[2001 in literature|2001]], ISBN 0-609-60782-0)</ref>  Though the product is discontinued in most countries there are anecdotal reports of it being used through the 1970s.

Spry Vegetable Shortening is still widely available in [[Cyprus]], where it is manufactured by Ambrosia Oils (1976) Ltd for Unilever Foods (UK) Ltd.
<gallery>
File:Can_of_Spry_front.JPG|Spry Vegetable Shortening as still available in Cyprus.
File:Can_of_Spry_from_side.JPG|Can from side to show details
</gallery>
==References==
{{reflist}}

{{Unilever}}

[[Category:Unilever brands]]
[[Category:Cooking fats]]


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[[Category:2Fix]]