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* [[Dunlop (brands)|Dunlop]] – [[John Boyd Dunlop]] ...r (candlemaker)|William Procter]] and [[James Gamble (industrialist)|James Gamble]]

...ever Brothers]] starting in [[1936]]. It was a competitor for [[Procter & Gamble]]'s [[Crisco]], and through aggressive marketing through its mascot [[Aunt [[Category:Unilever brands]]

...t introduced on the market by June 1911<ref name="Giants"/> by [[Procter & Gamble]] and was the first shortening to be made entirely of [[vegetable oil]]. Cr ...hn Burchenal]] was contacted by and hired [[chemist]] [[Edwin C. Kayser]], former chemist for [[Joseph Crosfield and Sons]] (who had acquired Normann's paten

...o years without turning rancid. (Procter & Gamble sold their fats and oils brands - ''Jif'' and ''Crisco'' - to [[Smuckers|The J.M. Smucker Co.]] in 2002.) * Lief, Alfred, ''It floats: The story of Procter & Gamble'', published 1958 by Rinehart.